Every baseball fanatic wonders how their favorite players live. For the third consecutive year, Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, and MLB.com, the official website of Major League Baseball, have teamed up to give baseball fans an exclusive look inside the homes of baseball's biggest stars in the Home Field Advantage video series. Since the launch of the series in 2014, Coldwell Banker and MLB.com have brought audiences inside the homes of more than 25 of baseball's brightest stars.
"Everyone, including elite professional baseball players, has an emotional connection to their home. The Home Field Advantage series is a way to connect fans with their favorite players on a more personal level by seeing and hearing what home means to them," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "The partnership with MLB.com three years ago for the inaugural Home Field Advantage series was the first in a long line of partnerships that have allowed our brand to engage with new audiences. Each has fostered high engagement through unique content, especially with people visiting our website for the first time."
The 11-week series, launching today on the Coldwell Banker® Blue Matter blog, will offer behind-the-scenes videos of 11 baseball star personalities. Each video will feature an exclusive look at the player's home — or their "home away from home," the player's home clubhouse and stadium — along with interviews sharing their home's most awesome amenities and moments. The 2016 video series launches with a look inside the home of Los Angeles Dodgers All-Star outfielder Joc Pederson.
A new player video will debut on the Coldwell Banker Real EstateBlue Matter blog every week through August 30. The series will also be featured on MLB.com and the official website of each player's team at different points throughout the baseball season. Coldwell Banker also has homepage advertising exclusively running on MLB.com today.
