Wednesday, July 11, 2012

Like to Shop Online? You’re not Alone!

I love to shop online – eBay, Etsy, and Amazon as well as online versions of brick and mortar stores. I shop for stuff that I can’t find in stores and I’m avid user of online coupons and discounts.

Read through the story below from ShopAtHome.com and then comment and tell me where you shop online!

DENVER - ShopAtHome.com, the largest coupon search engine that connects upwards of 12 million consumers each month to the best deals and cash back savings, today released its first Buy-havior Report. The report, which tracks consumer search habits on the site, found that when consumers search for online coupons and savings,62 percent searched for store-centric deals, 24 percent for product-specific coupons, while only 14 percent search specifically for brand name product discounts online.

Nearly half of U.S. consumers – 88.2 million – will use online coupons and codes during 2012, according to a recent analysis done by eMarketer. By the end of 2013, 96.8 million U.S. adults will have used such discounts. With over 18,000 retailers and a 110 percent cash back guarantee, ShopAtHome.com delivers the most effective shopping experience by combining all savings tools in one online destination – saving these consumers time and money.

An analysis of the report shows:

Savvy spenders are creatures of habit: 73 percent of consumers using ShopAtHome.com used it between 7:00 a.m. and 6:00 p.m., regardless of the day of the week. Only 18 percent used it after 6:00 p.m.

"Toilet paper" was the most-searched term on the site and has been for the past two months. Consumers are more likely to be searching for deals on items they consistently buy. Half of the top ten searched terms were for consumable goods like toilet paper, laundry detergent, coffee and butter.

Following toilet paper, "laundry detergent" was the next highest search, with 16,307 consumers looking for online savings.

Animal lovers were equally fond of discounts, with 13,120 of online coupon and savings searches done for pet food and supplies.

Of the 62 percent of consumers looking for store-centric savings, Wal-Mart was the most-searched for retailer followed by Kohl's and Target respectively.

Sony was the most-searched for brand out of the 14 percent of consumers searching for brand names. It was searched three times more than the next brand on the list: Swiffer.

New York City residents used the site most followed by Houston, Chicago, Los Angeles and Denver respectively.

SOURCE: ShopAtHome.com via PR Newswire

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