Friday, July 18, 2014

Realtor.com® Finds 67 Percent of Consumers Plan Home Improvements in the Next Six Months

SAN JOSE, Calif.July 17, 2014 /PRNewswire/ -- Nationally, 67 percent of consumers plan home renovations within the next six months, according to the latest realtor.com® Home Improvement Survey. Realtor.com®, operated by Move, Inc. (NASDAQ: MOVE), is the leader in providing consumers the most accurate U.S. residential for-sale listings online*.
More than 1,500 visitors to realtor.com® from May 19-29, 2014, responded to the survey. Over two-thirds of respondents plan to renovate an area of their homes immediately, and 20 percent of those surveyed plan to list their homes for sale before the end of 2014.
Similar to last year, the most common budget range for home improvements is between $2,001 and $5,000. Eighteen percent of those planning to renovate before the end of the year expect to spend between $10,000 and $20,000. Home owners are most likely to spend that money remodeling kitchens, bathrooms, backyards or patios. The top reasons for the remodeling are greater enjoyment of the home and improved appearance, according to the survey.
"With 32 percent of consumers planning to spend money on improving the look and feel of their homes, home buyers should think about purchasing homes that require renovations," said Barbara O'Connor, Move's chief marketing officer. "By considering these kinds of homes, buyers open themselves up to more affordable options and the ability to renovate their homes to fit their specific needs and tastes."
Most popular reasons for planned home improvements:
  • 32% - To improve the aesthetics and/or enjoyment of the home;          
  • 22% - In preparation for putting house on the market;              
  • 19% - Recently purchased a home needing renovations; and
  • 11% - To improve the value of the home.
Most popular areas of the home to improve:
  • 61% - Kitchen;
  • 59% - Bathroom(s);    
  • 33% - Backyard/patio; and
  • 32% - Exterior of the home.
Range of home improvement budgets for the next six months:
  • 22% - $2,001 - $5,000;
  • 19% - $5,001 - $10,000;
  • 18% - $10,001 - $20,000; and
  • 14% - $20,001 - $50,000
Range of home improvement budgets in 2013:
  • 20% - $2,001- $5,000;                                                                      
  • 13% - Up to $500;
  • 11% - $501 - $1,000; and
  • 11% - $1,001 - $2,000.
When do they plan to sell their home?
  • 37% - Not any time in the foreseeable future;
  • 20% - 0 - 6 months;                                                   
  • 19% - 1 - 3 years; and
  • 10% - 4 - 6 years.
Ages of survey respondents:
  • 28% - 45 – 54;
  • 26% - 55 – 64;
  • 19% - 35 – 44; and
  • 13% - 22 – 34.
Geographic location:
  • 25% - Southeast;
  • 22% - Midwest;
  • 22% - Northeast;
  • 17% - West; and
  • 13% - Southwest.
Income ranges:
  • 20% - $100,001 – $200,000;
  • 17% - $70,001 – $100,000; and        
  • 13% - $50,001 – $70,000.     

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