Dogs make every day awesome. This theme will continue as Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, extends the successful "Homes for Dogs Project" into 2016, which last year found homes for more than 20,000 dogs. The continuation of the campaign will provide more opportunities for Coldwell Banker® affiliated offices to join forces with local shelters and rescue groups through their association with Adopt-a-Pet.com.
"There is no doubt that pets play a critical role in the emotional connection we have with the places we call home," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "Last year's 'Homes for Dogs' campaign was a truly integrated program, bringing together our national and local Coldwell Banker offices and more than 650 animal shelters nationwide. It was inspiring to see our brokers and agents come together with the shelter communities to find a home for home's best friend."
Driving over 8.5 million views online in 2015, the "Home's Best Friend" commercial was rated the highest performing advertisement in the real estate category by AceMetrix, a leader in advertising measurement and analytics. The Coldwell Banker brand will launch another canine-centric commercial as part of a new television and online video campaign being released in March. Both ads will close by driving awareness of the Homes for Dogs Project. The brands will also host another National Pet Adoption Weekend in the fall.
"We continue to be motivated by the commitment Coldwell Banker has shown to help every animal have a loving family and a warm, snuggly place to call home," said Abbie Moore, executive director of Adopt-a-Pet.com. "With our combined efforts, we can bring together communities across the United States for one single mission - to find homes for loving pets who need to be adopted."
More information about the "Homes for Dogs Project" can be found at http://www.coldwellbanker.com/dogs.
No comments:
Post a Comment