After a long day of saving the world, even the X-Men need a place to call home. That is why Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, has joined forces with 20th Century Fox as the exclusive real estate partner of the upcoming summer movie event, "X-Men: Apocalypse," in theaters everywhere May 27.
Marketing campaign includes listing the fictional property, interviews about the home with the film's stars, director and production designer, and content written exclusively for Coldwell Banker®
The mock X-Mansion listing allows film and X-Men enthusiasts to browse photos and view a video home tour shot on the set of Professor Xavier's School for Gifted Youngsters, the infamous home of the X-Men. The listing includes a description of the 24+ bedroom estate, complete with an automated, state-of-the-art training facility and fully retractable basketball court. Taking advantage of the "Seller Story" feature unique to Coldwell Banker listings, the X-Mansion listing also includes a history and memory of the home written by one of the film's screenwriters.
"Over the last several years, one of our core marketing strategies has been to develop meaningful relationships with new audiences that allow us to showcase the emotional and lifestyle benefits of home and extend our reach beyond traditional real estate advertising," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "Through this exciting partnership, we are able to tell another awesome story about the meaning of home and transform the way real estate brands are reaching consumers today."
Taking the standard marketing partnership to the next level, Coldwell Banker and 20th Century Fox will develop content promoting the concept of "home," for humans and mutants. In addition to the listing and two Coldwell Banker video ad spots, the brands will also release a behind-the-scenes video filmed on the set of the X-Mansion, teasing the role the home will play in the upcoming film and the rooms that will be featured. This will include interviews with the film's stars, director, Bryan Singer, as well as the film's production designer and supervising art director, all detailing what it takes to bring the mansion to life on the silver screen.
"The X-Mansion is an iconic landmark in comic and film history. Professor Xavier's School for Gifted Youngsters has always represented a home filled with excitement and learning for the X-Men," said Zachary Eller, senior vice president, marketing partnerships, 20th Century Fox. "We're thrilled to work with Coldwell Banker to have some fun with the X-Mansion and give fans a never before seen sneak peek inside the mansion."
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