Thursday, October 8, 2015

Dream Homes Turn Into "Scream" Homes with New Interactive Haunted House Feature on Realtor.com®

Buyers and sellers can now create the home of their dreams and worst nightmares on realtor.com®. Just in time for Halloween, realtor.com®, a leading provider of online real estate services operated by News Corp subsidiary Move, Inc. today announced the launch of "Build Your Own Haunted House."
Consumers can build a spooky home complete with haunts and sounds and share it via email, Facebook or Twitter any time during the month of October. The haunted house option offers a menu of animated and customizable options such as lighting color to adorn the outside of the home as well as lawn features, including a customizable for-sale sign, tombstones, jack-o-lanterns and skeletons. Spooky homes also can be customized with flying features that include witches, ghosts, crows, or bats, and sounds from wailing ghosts, shrieking witches, thunder or wind to add even more fright.  
Since no Halloween is complete without a creepy costume, users also have the option to place a headshot onto a zombie as part of their scary home scene. Once the house is complete, it comes alive with the sights and sounds of Halloween.
"At realtor.com, we want to make the home experience enjoyable, and what's more fun than having the opportunity to build your own haunted house and share it with friends and family," said Nate Johnson, chief marketing officer for realtor.com®. "This speaks to the brand experience we are trying to create at realtor.com."
Users are invited to "Share the Scare" with all their friends, an option which encourages them to show off their creepy creation by either sending a "Happy Halloween" email-o-gram with a personalized note or posting their haunted house to Twitter or Facebook.
Realtor.com®'s "Build Your Own Haunted House" will be available until midnight on Oct. 31.
About Move, Inc. and realtor.com®
Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore.
As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with more than 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNetSM and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; andFiveStreetSM and Reesio as well as many free services.

Wednesday, October 7, 2015

Halloween revelers prefer do-it-yourself costumes

Funny costumes were deemed the most popular type of costume this year, edging out iconic/classic and minimalist costumes, according to Goodwill's National Halloween Poll. Goodwill polled thousands of Americans by phone and in person to find out what's hot and what's not. The survey led to many surprising findings:
  • Survey respondents preferred do-it-yourself costumes (51 percent) over packaged costumes (27 percent). The trend shows people are more interested in creating original looks or being creative and unique by blending accessories.
  • There's a surge in popularity for group, family and couples costumes this year, especially among millennials. Of those planning to wear costumes, 19 percent will look for group, couple or family costumes and 31 percent of millennials plan to participate in those costumes this year.
  • Goodwill customers like the idea of merging two or more traditional costumes to create unique looks. For example, a zombie-princess, pirate-cat or another merged creation. This reflects the trend toward do-it-yourself, creative and original costume designs. To determine your unique costume creation using your initials, visit Goodwill's Halloween costume generator.
  • Respondents revealed what not to wear: They will avoid risqué/overly sexy costumes (60 percent) and political costumes (35 percent).
For the second year in a row, respondents deemed zombie, pirate and vampire costumes as the most popular choices.
Goodwill has more than 3,000 stores in the United States and Canada that are full of the items needed to create unique costumes on a budget. Shoppers can take pride in knowing that their purchases help people in their communities. Store revenues help Goodwill agencies fund job training programs and services, such as résumé assistance, career counseling, computer classes, financial education, transportation and many more. These services help people find jobs, earn paychecks and care for their families.
"Goodwill has everything you need to create a unique costume on a budget," said Evette Rios, lifestyle expert, television host and Goodwill spokesperson. "Find pieces at Goodwill to wear again, and then look for the right accessories to put together a unique Halloween look. If you don't find what you're looking for, come back, because Goodwill stores get new items each day."
Goodwill's Halloween website is a one-stop shop, with a costume generator, makeup videos and a locator to find your nearest Goodwill store. Visit www.goodwill.org/halloween.
About the National Halloween Poll ORC International conducted a landline and cell phone survey of 1,012 respondents from September 24 – September 27, 2015. The margin of error was +/- 3.08 percent. Goodwill agencies conducted a separate in-store costume poll of more than 3,000 respondents at Goodwill stores in Washington, California, Nevada, Minnesota, Pennsylvania and Florida from September 23 ­– October 1, 2015.

Tuesday, October 6, 2015

Americans Stay Sweet on Halloween by Embracing Moderation

The trick to enjoying your favorite Halloween treats? Moderation, according to the results of the National Confectioners Association's (NCA) new national survey. As the holiday approaches, nearly 80 percent of parents report that they have a plan in place to help their children make smart decisions when it comes to the enjoyment of treats. More than three-quarters of Americans will hand out candy to trick-or-treaters this year and many others will participate in community-sponsored Halloween events, display a seasonal candy bowl or attend a Halloween party. NCA projects that retail sales of Halloween candy in 2015 will be $2.6 billion, a boost to the U.S. economy that helps support 55,000 manufacturing jobs and hundreds of thousands of jobs in related industries.  
"People understand that candy is a treat, and this year's survey tells us that they are celebrating Halloween in more ways than ever and practicing moderation," said Alison Bodor, executive vice president of the National Confectioners Association. "Parents, including me, are embracing Halloween celebrations and traditions, but we're also using the holiday as an opportunity to teach our children how to enjoy candy as a fun part of a balanced lifestyle."
Bodor added that the U.S. confectionery industry supports 465,000 American jobs. "From our industry's own manufacturers to the jobs we help support on the farms where our ingredients are grown and in the stores where our products are sold, candy makers are supporting good-paying jobs in this country. Confectioners are vital to the economic success of their communities – at Halloween and year round."  
According to NCA's seasonal survey, more than 90 percent of parents discuss or plan to discuss balance and moderation with their children relative to their candy consumption, and while most report having these conversations year-round, many use the holiday as a starting point.
Those who stay home to hand out candy also recognize the importance of balance and moderation. More than 60 percent of respondents prefer to hand candy to trick-or-treaters, rather than having the ghosts and goblins help themselves, and nearly 60 percent of those surveyed believe that up to two pieces is just the right amount per household.
Halloween Is Meant For Sharing    Halloween continues to be the top candy-giving holiday with 86 percent of people gifting or sharing chocolate or other candy. Seven in 10 people believe that holidays like Halloween are meant for enjoying candy, and that it is important to do so in moderation. Parents support the notion that sharing is a critical piece of the Halloween celebration – a full 80 percent report that they enjoy some of their children's Halloween bounty by either sneaking it when the kids aren't looking (23 percent) or by instituting a house rule that it must be shared (57 percent).
Candy Is Always A Treat   NCA's survey revealed that 81 percent of Americans support the notion that candy is a treat and 75 percent agree that it is okay to enjoy seasonal chocolate or candy. Almost 20 percent of consumers say they are more likely to buy seasonal candy in smaller portion sizes than they were five years ago.
Everyone Has A Favorite Americans love chocolate year-round, and Halloween is no exception. A full 70 percent of people say chocolate is their favoriteHalloween treat, followed by candy corn (13 percent), chewy candy (6 percent) and gummy candy (5 percent). Despite chocolate's popularity, most Americans (63 percent) say they stock their trick-or-treat candy bowls with a mix of chocolate and non-chocolate, so that they can be sure to have something everyone will like. When it comes to selecting candies in shapes like spiders, eyeballs and brains to inspire seasonal celebrations, parents are 24 percent more likely than non-parents to pick creepy candy over otherHalloween themes.
Keeping An Eye On The Candy StashNearly four in five parents (79 percent) encourage moderation by keeping tabs on their children's candy consumption followingHalloween, but they take different approaches. Some limit their children to a certain number of pieces per day (35 percent), a total number of pieces overall (14 percent), or a general amount of calories (9 percent) and then take the rest away. Twenty-one percent opt to take responsibility for the candy and dole it out as appropriate. NCA supported research at Pennsylvania State University to help parents learn practices that promote balance and moderation with treats in their homes. As part of that research, a scientificliterature review published recently in the Journal of Pediatric Obesity concluded that simply restricting or forbidding children from having snack foods or other treats, like candy, is not an effective approach to helping them learn how to consume these foods in moderation.
For more sweet information on candy, Halloween and moderation, visit www.candyUSA.com or follow NCA on Twitter and Instagram (@CandyUSA) or on Facebook (National Confectioners Association).

Saturday, October 3, 2015

How to Host a Mad Scientist Halloween Party

Transform your house into Frankenstein's lab with a few party tricks and Halloween treats. Set the scene with a mad scientist-themed sweets table and carry it home with a crazy good menu featuring frightfully yummy appetizers, mocktails and, of course, treats.
Tricks for Your Treats
  • Chili Mac Cup Concoction: Use a regular muffin pan to bake mac and cheese cups – a fun twist on the kids' favorite. The macaroni cups are the perfect chili topper for a hearty fall favorite.
  • Little Monsters Mocktail: Play mixologist with a perfect potion recipe featuring a few easy ingredients: apple juice, club soda and delicious drops of Treatology flavor concentrates in taste-tempting Cinnamon Graham and Creamy Vanilla Custard flavors. Serve up these mad scientist mixtures in food-safe Wilton plastic beakers.
  • Candy Corn Craze: Halloween wouldn't be the same without candy, especially candy corn. Wow guests with your inventive use of the iconic Halloween flavor. Infuse limited edition Candy Corn flavored Candy Melts Candy into cupcake icing.
  • The Guest of Horror: You can't have a mad scientist Halloween party without Frankenstein. This easy buttercream cake makes a big statement, a fantastic centerpiece for your sweets table and will make others green with envy over your decorating skills. The Color Right Performance Color System makes it easy to mix the precise shade of Frankenstein green.
For more Halloween party ideas and inspiration, visit www.wilton.com.
Frankenstein Cake
Serves: 
12


6
cups favorite cake recipe or mix

4
cups Wilton White Ready-To-Use Decorator Icing (4.5-pound tub)

Wilton Color Right Performance Color System

Wilton Black Icing Pouch with Tips

Wilton Large Candy Eyeballs
Tools:

Wilton 6-by-3-inch Round Pan

Wilton 10-by-16-inch Cooling Grid

Cake plate

Wilton Cake Leveler

Wilton 13-inch Angled Spatula

Wilton 12-inch Disposable Decorating Bags
Prepare cake according to box instructions and make two layers using 6-inch round pans. Bake and cool on cooling grid.
Prepare Spring Green icing using this color tint formula from the Color Right Performance Color System: 4 cups icing + 30 Y + 6 B. Stack layers on cake plate for a two-layer cake, using leveler as needed. Ice cake sides smooth with green icing.
Use black pouch icing without tip to cover top of cake. Use tip of spatula to create spiral effect. Use black pouch icing with star tip to pipe pull-out bangs around top edge and two hair strands on cake top.
Prepare a disposable decorating bag with green icing; cut a hole in point of bag the size of tip 3. Attach candy eyeballs with dots of green icing. Pipe green eyelids.
Use black pouch icing with round tip to pipe dot nose and neck bolts, outline mouth and stitches.
Mac and Cheese Cups with Chili
Makes:
24 servings

2
tablespoons butter

1/4
cup all-purpose flour

2
cups milk

8
ounces white American cheese, shredded

1
package (8 ounces) Monterey Jack cheese, shredded

1/4
teaspoon onion powder

1/4
teaspoon dry mustard

1/4
teaspoon ground black pepper

1
package (16 ounces) elbow pasta, cooked and kept warm

2
cans (25 ounces each) chili
Heat oven to 350°F. Prepare two muffin pans with vegetable pan spray.
In large pan, melt butter over medium heat. Stir flour into butter and cook 2 minutes on medium heat, stirring constantly. Gradually whisk milk into flour mixture and cook until thickened, stirring constantly. Reduce heat to low and stir in cheeses, onion powder, dry mustard and pepper. Stir in cooked pasta.
Divide evenly into prepared pans. Bake 15 minutes or until bubbly. Cool in pans 15 minutes.
Meanwhile, in saucepan, heat chili according to package directions. Serve each macaroni cup on top of 1/4 cup chili.
Tip: To make ahead, refrigerate macaroni and cheese cups in muffin pans after baking. When ready to serve, remove from pans and microwave 30-45 seconds each until heated through.
Candy Corn Cupcakes
Makes:
 2 dozen cupcakes

1
package (16.25 ounces) white cake mix

Egg whites, water, vegetable oil to prepare mix

17
drops Wilton Orange Color Right Performance Color

3
drops Wilton Yellow Color Right Performance Color

1
package (10 ounces) Wilton Limited Edition Candy Corn Candy Melts Candy
Candy  

1/4
cup heavy whipping cream

2/3
cup solid vegetable shortening

2
tablespoons honey

1
teaspoon Wilton Imitation Clear Vanilla Extract

2
cups confectioners' sugar (about 1/2 pound)

Candy corn for garnish (optional)
Heat oven to 350°F. Prepare muffin pans with baking cups.
In large bowl, beat cake mix, egg whites, water and colors with electric mixer at low speed 30 seconds. Scrape bottom and sides of bowl; beat at medium speed 2 minutes. Divide batter evenly among baking cups, filling about 2/3 full.
Bake 18-20 minutes or until toothpick inserted in center comes out clean. Cool cupcakes in pans on cooling grid 5 minutes. Remove from pans; cool completely on grid.
In medium microwave-safe container, combine Candy Corn Candy Melts Candy and heavy cream. Microwave at half (50 percent) power 1 minute. Stir. Microwave on half power in 30-second intervals, stirring between each, until melts are almost melted. Stir thoroughly until mixture is smooth. Cool slightly.
In large bowl, beat shortening with electric mixer until light and fluffy. Add Candy Melts mixture and beat until smooth. Beat in honey and vanilla. Gradually add confectioners' sugar and beat until light and fluffy. Pipe or spread onto cooled cupcakes. Top with candy corn, if using.
Apple Pie Potion
Makes:
8-10 servings

1
bottle (1 liter) club soda, chilled

5
cups apple juice, chilled

7
drops Wilton Treatology Warm Cinnamon Graham Flavor Concentrate

3
drops Wilton Treatology Creamy Vanilla Custard Flavor Concentrate

4
drops Wilton Yellow Color Right Performance Color

1
drop Wilton Blue Color Right Performance Color
In large pitcher, combine club soda, apple juice, Warm Cinnamon Graham and Vanilla Custard flavors and colors. Whisk until well combined. Serve immediately or chill until ready to serve.

Friday, October 2, 2015

Freaky French Toast and Candy Corn Pudding

When the fall weather hits, every ghoul, ghost and goblin knows that Halloween is lurking around the corner. To get the whole family in the spirit this season, pick the perfect pumpkin, dress up in the scariest costumes and serve up these frightfully delicious treats.
The Freaky French Toast and Candy Corn Pudding are two kid-friendly dishes that are almost too spooky to eat. The secret ingredient is Limited Edition TruMoo Orange Scream milk. Inspired by an orange frozen pop with vanilla ice cream, this creamy orange milk will surely cast a spell on all those who taste it. Made with wholesome low-fat white milk with no artificial growth hormones or high fructose corn syrup and brought to you by your local, trusted dairy, it's delicious and nutritious.
Whether you dare to use TruMoo Orange Scream as a colorful ingredient in your favorite Halloween treats, or enjoy it on its own – you'll be surprised by how quickly it disappears.
For more Halloween-inspired recipes featuring TruMoo Orange Scream, visit TruMoo.com, and find TruMoo Milk on Facebook,Twitter and Pinterest.
Freaky French ToastPrep Time: 10 minutes
Cook Time: 10 minutes
Servings: 4-6
1          cup TruMoo Orange Scream milk
3          large eggs
2          teaspoons grated orange peel
1          teaspoon ground cinnamon
1          loaf challah bread
3          tablespoons butter, divided 
            confectioners' sugar
            warm maple syrup (optional)
In large bowl, combine milk, eggs, grated orange peel and cinnamon to blend well. Slice challah bread into 1-inch-thick slices.
In 12-inch skillet over medium heat, melt 1tablespoon butter. Dip bread into milk mixture, letting each side soak for 30 seconds. Add butter to skillet. Over medium heat, cook bread until golden, about 4 minutes on each side. Repeat with remaining butter and bread.
Dust with confectioners' sugar. Serve with warm maple syrup.
Candy Corn PuddingPrep Time: 15 minutes
Servings: 2
2          cups TruMoo Orange Scream milk
1          box (3.56-ounces) instant white chocolate pudding 
            red and yellow food coloring
1/2       cup whipped cream
In large bowl, beat milk and instant pudding with wire whisk or mixer until thickened. Spoon 1/2 of mixture into bowl. Tint with food coloring to dark orange shade.
To serve, spoon 1/2 of original color pudding (light orange) into 2 tall dessert glasses. Layer with dark orange pudding. Top each with whipped cream. Refrigerate until ready to serve.