Showing posts with label Baseball. Show all posts
Showing posts with label Baseball. Show all posts

Monday, April 27, 2015

Coldwell Banker Real Estate and MLB.com Partner for a Peek Inside the Home Base of Baseball's Biggest Stars

Baseball fans love to root for their favorite players, and getting an insider's look into their homes is like hitting a home run. With that in mind, Coldwell Banker Real Estate LLC and MLB.com, the official website of Major League Baseball, have partnered for the second consecutive year to offer an exclusive look into the different places some of the biggest names in baseball call home.
The 14-week series, starting today on the Coldwell Banker® Blue Matter blog, will offer behind-the-scenes videos of more than a dozen baseball stars. Each video will feature an exclusive look at the player's home along with interviews on what home means to them. The Coldwell Banker Real Estate series leads with a look inside the home and off-the-field life of Los Angeles Dodgers All-Star outfielder, Yasiel Puig.
"The Home Field Advantage series brings together the American Pastime and the American Dream like never before," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "Just like baseball, homes are filled with fascinating stories. This series allows us to connect with these icons on a more personal level and get a glimpse of how their homes are special to them."
In addition to Yasiel Puig, the all-star line-up also includes Jose Reyes of the Toronto Blue Jays, Shane Victorino of the Boston Red Sox, and others such as former Atlanta Braves pitcher John Smoltz, who will be inducted into the National Baseball Hall of Fame this summer. The series will also offer a look inside the home of St. Louis Cardinals superfan and American fashion model, Karlie Kloss, as well as the home of the late Tony Gwynn, shown by his widow Alicia.
A new player video will debut on the Coldwell Banker Real Estate Blue Matter blog every week through July 27. The Home Field Advantage series will also be featured on MLB.com and the official website of each player's team at different points throughout the baseball season.
Coldwell Banker Real Estate continues to sponsor the Home Field segment on ESPN's popular nightly baseball news program,Baseball Tonight. Additionally, the Coldwell Banker Real Estate has homepage advertising exclusively running on MLB.com today.

Sunday, March 29, 2015

Coldwell Banker Real Estate Extends Relationship with ESPN's Baseball Tonight: Will Air New Commercial "Catch" with the Start of Baseball Season

There is nothing quite like the memories of playing catch in the backyard. It's warm out, the sun is going down, and in that moment only a few things matter; two people, their mitts, a baseball and a backyard. The latest ad from Coldwell Banker Real Estate LLC titled "Catch" perfectly captures this experience in a commercial that will air during shows such as ESPN Baseball Tonight along with other ESPN programming. Coldwell Banker® is now in its fourth year as a of sponsor of ESPN's Baseball Tonight and the show's Coldwell Banker® Home Field segment, during which the show's hosts demonstrate plays and strategy on an in-studio baseball diamond.
"Catch" is part of a series of commercials Coldwell Banker® has released over the past few years that tell a story about the moments and memories that make a house a home. The ad will also air on other national networks such as A&E, AMC, Comcast SportsNet and NBC. This new Coldwell Banker® ad comes on the heels of the "Home's Best Friend" commercial which highlights what's waiting on the other side of the door after a long day – our dog.
"This year's ad campaign is an extension of our brand's strategy to bring to life the amazing connection we all have with home – a very real and emotional connection," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "Every home has a story to tell, whether it's playing catch in the backyard or being greeted by your dog when you walk in the door. By zeroing in on these specific moments, we're able to capture those special memories that touch our hearts, and create lasting memories of home and how much it means to all of us."
The new ad begins with a father's memory of playing catch with his dad when he was a boy. The commercial then transitions to the now adult father throwing a baseball in the backyard with his daughter. It ends with the callout "every home has a story," directing viewers to www.coldwellbanker.com/stories.
Coldwell Banker will be using www.coldwellbanker.com/stories to roll out an array of content over the coming months. The site will feature stories from current sellers, selling successes and exclusive videos from professional baseball players discussing what makes their homes special.
"Coldwell Banker is a storied brand, and it's gratifying that they've chosen ESPN as the environment in which to unveil their latest story-focused creative," said Eric Johnson, executive vice president, global multimedia sales at ESPN.
The "Catch" spot was conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate LLC. It was directed by Kat Coiro, under the direction of Executive Creative Director, Rob Siltanen. The full commercial is available atcoldwellbanker.com/stories.

Friday, July 25, 2014

Wednesday, July 16, 2014

Home Field Advantage: Glen Perkins, Minnesota Twins

Minnesota Twins pitcher, Glen Perkins talks about what makes his house feel like home in this edition of Coldwell Banker Home Field Advantage.


Saturday, July 12, 2014

Home Field Advantage: Dillon Gee, NY Mets Starting Pitcher

For NY Mets starting pitcher, Dillon Gee, home is wherever his family is. In this edition of the Coldwell Banker Home Field Advantage video series with MLB.com, the Gee family discusses adjusting to life in New York City.


Sunday, July 6, 2014

Friday, June 27, 2014

Home Field Advantage: Colby Rasmus, Toronto Blue Jays

Toronto Blue Jays center fielder, Colby Rasmus, shares what home means to him on this edition of Coldwell Banker Home Field Advantage.


Friday, June 20, 2014

Home Field Advantage: Adam Dunn

Chicago White Sox first baseman Adam Dunn shares what makes a house a home in this edition of Coldwell Banker Home Field Advantage.