There is nothing quite like the memories of playing catch in the backyard. It's warm out, the sun is going down, and in that moment only a few things matter; two people, their mitts, a baseball and a backyard. The latest ad from Coldwell Banker Real Estate LLC titled "Catch" perfectly captures this experience in a commercial that will air during shows such as ESPN Baseball Tonight along with other ESPN programming. Coldwell Banker® is now in its fourth year as a of sponsor of ESPN's Baseball Tonight and the show's Coldwell Banker® Home Field segment, during which the show's hosts demonstrate plays and strategy on an in-studio baseball diamond.
"Catch" is part of a series of commercials Coldwell Banker® has released over the past few years that tell a story about the moments and memories that make a house a home. The ad will also air on other national networks such as A&E, AMC, Comcast SportsNet and NBC. This new Coldwell Banker® ad comes on the heels of the "Home's Best Friend" commercial which highlights what's waiting on the other side of the door after a long day – our dog.
"This year's ad campaign is an extension of our brand's strategy to bring to life the amazing connection we all have with home – a very real and emotional connection," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "Every home has a story to tell, whether it's playing catch in the backyard or being greeted by your dog when you walk in the door. By zeroing in on these specific moments, we're able to capture those special memories that touch our hearts, and create lasting memories of home and how much it means to all of us."
The new ad begins with a father's memory of playing catch with his dad when he was a boy. The commercial then transitions to the now adult father throwing a baseball in the backyard with his daughter. It ends with the callout "every home has a story," directing viewers to www.coldwellbanker.com/stories.
Coldwell Banker will be using www.coldwellbanker.com/stories to roll out an array of content over the coming months. The site will feature stories from current sellers, selling successes and exclusive videos from professional baseball players discussing what makes their homes special.
"Coldwell Banker is a storied brand, and it's gratifying that they've chosen ESPN as the environment in which to unveil their latest story-focused creative," said Eric Johnson, executive vice president, global multimedia sales at ESPN.
The "Catch" spot was conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate LLC. It was directed by Kat Coiro, under the direction of Executive Creative Director, Rob Siltanen. The full commercial is available atcoldwellbanker.com/stories.
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