MILWAUKEE, May 28, 2014 /PRNewswire/ -- While Father's Day is meant to celebrate fatherhood and family, new data shows most American dads aren't feeling the love. This year, Harley-Davidson rides to the rescue with a list of fresh ideas for unique Father's Daygifts to let dad know how cool we think he really is.
A few lucky dads will also win upgraded gifts in exchange for sharing photos of past year's flubs on Twitter or Instagram and tagging the post with #HDGiftSwap.
The survey, commissioned by Harley-Davidson, interviewed more than 1,200 American dads about their Father's Day gifts and experiences. The findings are clear that not all dads get their due on their day -- following are a few of their confessions:
- Sadly: Nearly a third of American dads (32 percent) confess they've had family members who have completely forgotten about them on Father's Day.
- My Family Missed the Mark: More than half (57 percent of fathers) confessed to receiving a Father's Day gift they did not like.
- "Take it Back:" More than half of dads surveyed (53 percent) said they'd received gifts they wanted to return. Perhaps that's because more than half of the dads also confirmed they've received the same type of Father's Day gift more than once.
- Not All Gifts Are Created Equal: When asked about the worst gift they'd ever received, dads were pretty candid, sharing the following gifting gaffes:
- "A painted rock."
- "A tie with Santa Clauses on it!"
- "A coffee mug - for the 4th year in a row."
- And, perhaps with mixed emotions: "My 45 year old unemployed daughter moving in."
"We love our dads, but oftentimes we hit a roadblock when it comes to ideas for Father's Day gifts," said Karen Davidson, Creative Director, General Merchandise, Harley-Davidson Motor Company. "That's why we're amping up Father's Day with some great gift ideas so families can get out of the dad's day gifting rut and give him what he really wants."
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