Coldwell Banker Real Estate Wins Emmy Award with NBC's Open House and is Recognized for Exceptional Content by Numerous Associations

Recognition from outside the real estate industry showcases 

How Coldwell Banker content is impacting marketing efforts

Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, was recently honored with a number of accolades from various organizations for its exceptional content, public relations and marketing campaigns. The real estate giant recently won an Emmy and took home the award for the best designed mobile app from the Best Mobile App Awards. The company also recently received three of the highest honors for extraordinary public relations campaigns, being named a finalist for a Silver Anvil award and winning a PRSA Award of Excellence and a gold SABRE.

"I am very proud of the efforts of the Coldwell Banker marketing group, and to be recognized by such a broad and diverse group of voters is very rewarding," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "It takes breakthrough content, strategic partnerships and visionary thought leadership to succeed in today's environment. These awards further demonstrate what makes Coldwell Banker a leader in our industry."


LXTV Open House NYC: Winner at the 59th Annual New York Emmy® Awards
The Coldwell Banker co-produced "Escape to Saint Martin" episode of LXTV's Open House NYC won an Emmy at the 59th annual New York Emmy® Awards. The show featured two segments hosted by Sherrylle DeHaarte, an independent sales associate affiliated with Coldwell Banker Real Estate St. Maarten, Hidden Gems of St. Martin and Villa Little Bay Is Island Living at Its Finest. The program was selected by the New York Chapter of the National Academy of Television Arts and Sciences (NY NATAS) for its creativity as well as its artistic and technical excellence.

CBx: Platinum Award for Design Winner at the Best Mobile App Awards
CBx was named the Best Designed Mobile App for transforming the way Coldwell Banker® affiliated agents engage with home sellers to list their home. The award was given at the Best Mobile App Awards, which recognize the most intuitive, creative and unique mobile interface designs for apps across all mobile platforms, from Android, iPhone, Blackberry and Windows Phones to wearables like Android and Apple Watch. Special attention is paid to mobile apps that focus on user experience and interaction. CBx marries the power of big data with an agent's local expertise to help create a custom listing price that is relevant to the most likely buyer profile in a given community.

Smart Home PR Campaign: Finalist for PRSA Silver Anvil, winner PRSA Award of Excellence
Coldwell Banker Real Estate was named a finalist for a PRSA Silver Anvil Award, and won a PRSA Award of Excellence, for the public relations campaign covering smart home technology. As part of the campaign, Coldwell Banker conducted primary research among real estate sales associates and consumers, established relationships with the biggest names in home technology and drove awareness of smart home technology for real estate professionals, home buyers and home sellers throughsponsorship of the 2016 Consumer Electronics Show and the CNET Smart Home in Louisville, Kentucky. The annual award honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.

Homes for Dogs Project: Winner of a Holmes Report SABRE and PRSA Big Apple Award
Coldwell Banker Real Estate was awarded a gold SABRE in the "Real Estate & Construction" category at the Holmes Report SABRE Awards for the "Homes for Dogs Project," a campaign to find homes for 20,000 dogs with Adopt-a-Pet.com, North America's largest non-profit pet adoption website. The campaign helped drive more than 10 million online views of the "Home's Best Friend" commercial, which was rated the highest performing advertisement in the real estate category by AceMetrix, a leader in advertising measurement and analytics. The Homes for Dogs project and Coldwell Banker Real Estate also won a PRSA Big Apple Award in the "Marketing Targeted Specifically to Animal Care" category. Both the SABRE and Big Apple Awards recognize superior achievement in PR, branding, reputation and engagement.

About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.

Coldwell Banker Defines Home as "Awesome" in New National Advertising Campaign Featuring User-Generated Content

Consumers Have a Chance to Be Part of the Campaign by Using #HomeIsAwesomeness

Awesomeness. It's a feeling, an emotion. An unsolicited response to the truly amazing. It's the micro-moments people share in their homes that define who they are and who they will become. That's whyColdwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, is shining a spotlight on the short but life-changing experiences happening every day in homes around the world by featuring them in a new national advertising campaign titled "Awesomeness."

The new campaign flips the camera onto real people to shine a light on the real moments that make up the true value of our homes through a number of user-generated videos. A couple finding out their daughter is pregnant. A baby's contagious fit of giggles. A bulldog who can't get his giant bone through the doggy door no matter how hard he tries.


"Every day, 2.6 billion people are walking around with built-in video cameras in their pockets," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "We take out our phones to capture videos of our dogs and hilarious conversations with our children. When we look at how to express true awesomeness in the home, it's nearly impossible to do without showing the real moments themselves. Home is the center of our lives, and people are capturing amazing micro-moments daily, which allows us to create a campaign that expresses the true awesomeness of home."

As a supplement to the campaign, consumers are encouraged to submit videos and photos of the awesome moments in their homes using the hashtag #HomeIsAwesomeness for a chance to be featured in the national advertising campaign. The hashtag will also serve as a home for the thousands of poignant, funny and awesome moments people share throughout the campaign.

The campaign's four user-generated ad spots highlight various aspects of what make home awesome:
Pregnancy announcement
In advance of Mother's Day, this spot celebrates the joy of a new mother and grandmother to be.
Laughing Baby
The infectious laughter of this baby took the Internet by storm in 2011.
Sleeping Baby
Struggling to keep your eyes open after a long day? From the perspective of an adorable baby, this ad highlights a moment we can all relate to.
Bulldog
This spot highlights the mighty struggle of fitting a bone through a door for one English bulldog.

In addition to these 15- and 30-second spots, Coldwell Banker Real Estate is releasing a 60-second compilation spot with three soundtrack options (Welcome Home, No Place I'd Rather Be, The House We Call Home), asking consumers to vote for their favorite on the campaign's landing page. Coldwell Banker also used the Awesomeness theme in releasing a new X-Men spot in partnership with 20th Century Fox for the upcoming summer movie event, "X-Men: Apocalypse." The ads will run on NBC and various digital channels like Hulu and YouTube.

The Awesomeness ad spots were conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate, under the direction of Executive Creative Director Rob Siltanen. All of the ad spots are available atwww.coldwellbanker.com/brand-experience.

Coldwell Banker Real Estate Lists the Iconic X-Mansion for $75 Million, Launching an Integrated Marketing Campaign as the Exclusive Real Estate Partner of the Summer Event Movie "X-Men: Apocalypse"

After a long day of saving the world, even the X-Men need a place to call home. That is why Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, has joined forces with 20th Century Fox as the exclusive real estate partner of the upcoming summer movie event, "X-Men: Apocalypse," in theaters everywhere May 27.

Marketing campaign includes listing the fictional property, interviews about the home with the film's stars, director and production designer, and content written exclusively for Coldwell Banker® 

The mock X-Mansion listing allows film and X-Men enthusiasts to browse photos and view a video home tour shot on the set of Professor Xavier's School for Gifted Youngsters, the infamous home of the X-Men. The listing includes a description of the 24+ bedroom estate, complete with an automated, state-of-the-art training facility and fully retractable basketball court. Taking advantage of the "Seller Story" feature unique to Coldwell Banker listings, the X-Mansion listing also includes a history and memory of the home written by one of the film's screenwriters.

"Over the last several years, one of our core marketing strategies has been to develop meaningful relationships with new audiences that allow us to showcase the emotional and lifestyle benefits of home and extend our reach beyond traditional real estate advertising," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "Through this exciting partnership, we are able to tell another awesome story about the meaning of home and transform the way real estate brands are reaching consumers today."

Taking the standard marketing partnership to the next level, Coldwell Banker and 20th Century Fox will develop content promoting the concept of "home," for humans and mutants. In addition to the listing and two Coldwell Banker video ad spots, the brands will also release a behind-the-scenes video filmed on the set of the X-Mansion, teasing the role the home will play in the upcoming film and the rooms that will be featured. This will include interviews with the film's stars, director, Bryan Singer, as well as the film's production designer and supervising art director, all detailing what it takes to bring the mansion to life on the silver screen.

"The X-Mansion is an iconic landmark in comic and film history. Professor Xavier's School for Gifted Youngsters has always represented a home filled with excitement and learning for the X-Men," said Zachary Eller, senior vice president, marketing partnerships, 20th Century Fox. "We're thrilled to work with Coldwell Banker to have some fun with the X-Mansion and give fans a never before seen sneak peek inside the mansion."